Gaining traffic and customers acquired through social networks. Since the information comes from what they feel is a trusted third party they are more than likely to continue reading on about the company and what it has to offer.
Using a social media site or a blog to inform more about your company: i.e. benefits of products and services, post industry information, product and company pictures, interact with the general public. Generating more interest in the products and services you have to offer, bring more traffic to your site.
Traditional media while it is still effective in reaching audiences through print, radio, and television, is "push marketing". The user is not searching for the information that is provided.
With social media your target market is being pulled to you because they are looking for specific information and finding it via your online content.
You can broaden your marketplace reach to a new, broader range of people.
A growing number of social media sites can provide "pull marketing" visitors. Facebook, Twitter, Tumblr, Pinterest, Google+, Digg, Sideshare, Flickr and LinkedIn are a few of them to consider.