Before ZMOT being found was about location, location, location, a physical location. It was about physical contact and relationahsips.
Not any more! Being found is complicated and it is now in the electronic space called the Internet.
Create Ad Groups
Three ads per group
Selected URL Landing Pages
Analytics Conversion tracking
Monitor. Access. Improve.
Here is just some of the data that we use to create the best set of keywords to start our Pay Per Click campaign.
Always use at least two ads or more for every keyword & Ad group. Choose a specific page to land. Make it a great Landing Page.
You have just paid to get this stranger to this page. A simple engaging form with multiple Calls to Action on a properly built landing page is key to collecting the valuable information you want. Following the Inbound Methodology, we have, Attracted strangers to the site, with our landing page we have help to Convert those strangers into leads. Now that we have knowledge about the stranger we can use that in email nurturing to asist in Closing the sale.