Smarter Lead Conversion = Smarketing
Recorded: Wed. June 27, 2018 - 1:00 PM / 2:00 PM
Smarketing: is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%.
- Learn how data driven marketing can
- increase your conversions with the proper sales direction
- Your sales and marketing teams
- need to understand their roles
- how they can effectively work together
- We’ll cover lead generation and measurement
- using the HubSpot platform
We will finish off the session on how the sales team is using the qualified lead data to close more deals.
Presenters:
Carrie Lauby, Vice President, Sandler Training
David C Aaronson, Managing Director, Digital Inbound
