Smarter Lead Conversion = Smarketing
Recorded: Wed. June 27, 2018 - 1:00 PM / 2:00 PM
Smarketing: is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%.
- Learn how data driven marketing can
- increase your conversions with the proper sales direction
- Your sales and marketing teams
- need to understand their roles
- how they can effectively work together
- We’ll cover lead generation and measurement
- using the HubSpot platform
We will finish off the session on how the sales team is using the qualified lead data to close more deals.
Carrie Lauby, Vice President, Sandler Training
David C Aaronson, Managing Director, Digital Inbound